What I Do
I am a business co-designer and coach. Well, not a conventional one, anyway.
I work with you collaboratively, creatively, and empathetically to help you solve business challenges to build a relevant, meaningful brand. In essence, we’ll align what you’re building with why and how you’re building it.
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Coaching
Questions, conversations, tools, and rituals to be specific about what you want, articulate those goals clearly and guidance to establish practices to have a definite purpose for those things. -
Rebrand or refresh
Brand reviews, brand strategy, agency tenders and onboarding, project managing strategic and creative responses, connecting you with strategists and creative partners to reframe and envision your narrative, identity, and tone. -
Start-up business development
Co-design processes and coaching for alignment of strategy, brand, commercial models, business models, operations, customer experience, and service delivery.
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Leadership brand and messaging
Coaching sessions, leadership brand articulation, review of communication themes and positioning (perspectives), written ‘leading thoughts’ plan and approach. -
Employee Engagement
Strategies and tactics to facilitate a more connected and adaptive organisation and working environment to unleash employees’ contributions in pursuit of business and change goals. Integrated approaches to harness mindsets, systems and processes, structures, skills, and communication and role modelling. -
Advisory Board services
Independent, nonbinding advice in brand, communications, and strategic positioning to support to the owners/ shareholders/directors of a business.
Brand/creative execution services
- A range of services delivered with my creative network.
- Brand visual articulation and style guides, creative concept development and campaign messaging.
- Marketing and communication programs.
- Internal team audits, skills opportunities, recommendations for inhouse/outsourced services as well as overseeing the scope, pitch, and selection process for creative, digital or media agency rosters.